a name of a business or one of its products which, by use of the name and public
reputation, identifies the product as that of the business. A trade name belongs
to the first business to use it, and the identification and reputation give it value
and the right to protect the trade name against its use by others. Example Sheaffer's
is clearly identified as a fountain pen manufactured by the Sheaffer Company, and
no one else can produce pens with that name. However, a motorcycle with the name
Sheaffer would not be an infringement since the product is different.
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