the exaggeration of the good points of a product, a business, real property and
the prospects for future rise in value, profits and growth. Since a certain amount
of "puffing" can be expected of any salesman, it cannot be the basis of a lawsuit
for fraud or breach of contract unless the exaggeration exceeds the reality. However,
if the puffery includes outright lies or has no basis in fact ("Sears Roebuck is
building next door to your store site") a legal action for rescission of the contract
or for fraud against the seller is possible.
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