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Sales Force Automation definition

<business> (Sales Automation, SFA, SFFA, Sales & Field Force Automation) Software to support sales reps. The software gives sales representitives access to contacts, appointments and e-mail. It is likely to be integrated with Customer Relationship Management systems and Opportunity Management Systems.

(1999-08-20)

Nearby terms: SALEM « Sales Automation « salescritter « Sales Force Automation » S-ALGOL » SALT » salt

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